Pricing, Sales & GTM Due Diligence - The only DD that actually drives growth

Confidently execute B2B transactions with clear and actionable workstreams underwritten by management. Our former CROs & Commercial Excellence Consultants execute a unique, data-driven approach to help you understand exactly how to grow revenues, fast.

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Trusted by Leading B2B Investors

Problem:
CDDs assess external growth factors but aren’t designed to deeply understand internal capabilities (which is where value creation often goes wrong). What matters is not whether there is a TAM of £14.0bn or £14.5bn, but how to execute the business to harness the growth opportunity.

Solution:
Our growth assessments are based on decades of operational leadership experience paired with structural DD expertise to deliver an action plan that is underwritten by management, us and the investors. No more time wasted on not knowing or not agreeing on how to accelerate the business!

Commercial Due Diligence

Sales & GTM Due Diligence

Implementation

Other DDs focus on assessing market attractiveness, competitive positioning, and overall business viability.

We evaluate the effectiveness of the sales function / commercial capability, including offer design, pricing, sales processes, team performance, customer acquisition, and revenue drivers, to identify risks and opportunities.

Furthermore, we detail specific, actionable strategies to enhance business value post-acquisition, including initiatives in revenue growth, cost optimisation, and operational improvements tailored to drive long-term profitable growth.

The only way to drive value is to actually implement workstreams and manage the change, which as trained operational leads we know like no other.

Trusted advisory from
experienced leaders

All our assessments are 100% executed by our senior commercial leaders who have scaled many businesses. We don’t staff juniors!

End-2-end commercial
growth assessment

We assess both the core Sales Engine (CRO) as well as Proposition, Pricing & Marketing Strategy (Commercial Excellence Consultants).

Focus on pragmatic &
agreed revenue plans

Our approach makes it easy for businesses, as we do most of the work on our end. We create value for all parties through actionable recommendations.

Market positioning, proposition, pricing, marketing, upper funnel …

Typical skillset of a Pricing & Commercial Excellence specialist / consultant

The core ‘Sales Engine’ incl. operational enablers…

Typical skillset of a CRO

We know of no other firm combining both expertise sets in one firm to deliver a joined up full commercial review of a target’s revenue engine!

Our proprietary 24 step assessment grid

We identify and detail the core workstreams to accelerate the business

And we can help you decide which workstreams to prioritise based on financial impact and required investment

Beyond the deal context, we integrate GTM, Pricing and Sales advisory under one roof to optimally support our clients in driving revenue growth with an end-2-end lens.

Consulting reimagined

Fortius is an extensive (>300) network of independent top-tier operators who collaborate on revenue growth engagements (not a traditional consulting firm) .

Experienced,
top-tier operators

We work strictly with experienced, execution-focused operators who have a proven track record in specific fields. Our approach is hands-on, with all outputs (e.g., slides, Excel models) created without junior support. Mitul or Simon will lead or oversee every engagement and deliverable, ensuring consistent quality throughout.

Lean, efficient
micro-teams

Every engagement is driven by a primary lead, supported by a sparring partner who challenges, reviews, and problem-solves to elevate quality. We typically operate at 3-4 days a week total2, delivering a flexible and cost-effective alternative to conventional freelancers (who push a five-day model) or consulting firms (who push an entire team).

Focus on pragmatic &
agreed revenue plans

Whilst our experience stems from Fortune 500s and best-in-class practices, we prioritise pragmatism and swift progress with well-considered solutions. We take pride in delivering tangible impact through engagements that emphasise implementation rather than merely structuring and ideation.

GTM Strategy

(where to play, proposition & offer design, positioning…)

Pricing

(monetisation, packaging,
cross/upsell…)

Sales

(lead gen,
pipeline, enablement, RevOps…)

Revenue growth

We integrate GTM, Pricing and Sales execution under one roof to optimally support our clients in driving revenue growth with an end-2-end lens

Led by former Head of Pricing / Commercial Excellence, Pricing & Strategy Consultants

Led by experienced former CRO

Why we bring operational revenue leadership together with commercial excellence and pricing consultancy at Fortius

  • One team, one plan: Align price strategy with sales execution

  • Faster, frictionless implementation – no handovers between firms

  • Cross-pollination of insights from both functions

  • Senior operators with deep functional specialisation – under one roof

  • More coherent impact on revenue growth – fewer blind spots

Sales and Pricing/Propositions are inherently linked; optimizing one without considering the other can limit growth. Our integrated approach ensures a comprehensive understanding of your commercial landscape, enabling us to identify and execute synergistic value creation levers for accelerated, sustainable, and profitable growth.

an abstract photo of a curved building with a blue sky in the background

“Feedback from myself, the Investment Directors, and most importantly management has been very positive. They are easy to work with, professional, timely, and technically competent. They will likely support post-deal activities alongside our internal value creation team, and we will almost certainly engage them for further deals in the next 12 months.”

Richard Haynes
Partner & Head of VCP - LDC

★★★★★

“Fortius delivered a high-quality Sales DD & Value Creation Plan, without placing additional demands on management. It gave us a detailed view of the key value-creation levers to take the business to the next level. We look forward to working with Fortius again.”

“We were very pleased with the depth and detail of the report that was produced by Fortius. It will be extremely helpful as we move into the next phase of our transaction, and we will certainly be asking them for more help in future!"



★★★★★
★★★★★

Harriet Hunt
Investment Director - FPE Equity

Tim Dunn
Partner - Phoenix Equity

★★★★★
★★★★★
★★★★★

“The combination of experience, leadership skills and hands-on structural problem solving was not easy to find. Fortius delivered everything we needed, and more…””

“Part of the leadership team, playing an instrumental role during the turnaround of BlackBerry… Delivering strong performance with double-digit year-on-year growth and the channel business was a vital part of the EMEA success… Both strategic and operational capability which is a rare combination.”

“Always a pleasure working with. Very effective way of working, mobilizing our team to achieve the most possible with a very pragmatic and hands-on approach."

Leon Koppenol
CDO - Partou Group

Carl Wiese
CEO - Poly

Roel Van Den Heuvel
CCO - Euramax

We are here to help

Contact us

Talk to us today. We tailor our services around your needs so that we can reach the desired outcome together.

Fortius Partners

info@fortius.partners
Great Portland Street
London, UK